bPets.com is a Web-based virtual pet site targeting the tween+ demographic (ages 8-14; with crossover into older segments).

bPets allows players to create a virtual pet and use it to explore and play games within an ever-changing story-based gameworld.

Players begin by visiting the nursery to build their personalized bPet. Numerous facial and body elements can be combined and customized by the player, yielding millions of possible character designs. This ability to create a ‘one-of-a-kind’ character is a key differentiator relative to other avatar-based gaming sites.

Players can create a single bPet at no cost. The creation of additional bPets (up to six) requires purchase of a bKennel for a one-time charge of USD $5.99.

While not a requirement for play, possessing multiple bPets enhances the player’s ability to gain in-game rewards, as each bPet type possesses unique advantages relative to gameplay.

As players fulfill the story-based gameworld quests and challenges, they earn virtual currency, called bCoins, that can be used to purchase gameworld maps. These maps, in turn, provide access to new areas of exploration and new in-game rewards. The bPets gameworld can thus be expanded indefinitely, providing a powerful incentive for continued play.

In addition to maps, bCoins can be used to purchase other virtual assets such as trophies, badges, and equipment.

In a feature unique to bPets, this virtual currency can also be used to purchase real-world merchandise (e.g. clothing and other gear)
from an extensive in-game catalog. When created, every bPet is assigned a unique number. In a feature unique to bPets, players have
the ability to enter the unique number when purchasing real-world merchandise to have the merchandise imprinted with the image of
their one-of-a-kind bPet.

If desired, extra bCoins can be purchased with real-world funds (e.g. PayPal or Credit Card), or by redeeming retail giftcards purchased at brick-and-mortar retail locations.

The bPets website provides a rich platform for banner and link advertising targeting the highly desirable tween demographic. In addition, relevant advertising, sponsorships, and promotional messaging can be integrated into the gameworld itself, creating unique branding opportunities for select advertisers.

Visit bpets.com for more information.